LIFE of Recreation and Leisure

An analysis of data related to recreation and leisure indicates that there have been many positive developments in recent years.

Community leaders and community members over-whelmingly believe that the area provides a variety of recreation and leisure opportunities for residents, as shown in Figure 1. In 2016, 80% of community members said that Brown County does an excellent or good job at providing a variety of opportunities for residents, which is an increase of 7 percentage points from the 2011 survey.

Community leaders also have positive views about recreation and leisure opportunities in the area. In the 2016 survey, 83% of community leaders said that Brown County does an excellent or good job at providing a variety of opportunities for residents. That is nearly identical to the percentage in 2011 (85%).

Figure 2 indicates that the amount of total direct visitor spending has steadily increased since 2010. In 2010, the amount of total direct visitor spending was $480,000,000. By 2015, the amount of total direct visitor spending increased to $613,700,000. From 2014 to 2015, the two most recent years in the data series, the amount of direct visitor spending increased by about 4.22%. The number of people who are employed in tourism-related jobs has been quite stable over the past few years. If tourism continues to grow in this area, the community may consider having a discussion about how the workforce can adapt to tourism growth.

Figure 3 provides a look at the leading indicators for this section. Overall, the number of trail miles and the amount of acreage devoted to parks has been stable over the past few years. The amount of direct visitor spending has increased substantially in the past five years.